KRAFTON

Key Achievements in H1 2025 and Future Strategy
Revenue by platform included KRW 543.2 billion from PC, KRW 960 billion from mobile, and KRW 33 billion from console/other. On PC, growth was led by PUBG: BATTLEGROUNDS, thanks to strong live service updates and the successful introduction of the “Contender” character upgrade system in April.

The mobile business also saw strong performance, driven by high-engagement content like progressive skins (e.g., X-Suits). In India, BATTLEGROUNDS MOBILE INDIA (BGMI) continued to grow its presence through strategic collaborations with leading Indian brands and localized marketing efforts.

Looking ahead to the second half of 2025, KRAFTON plans to deepen player engagement with high-profile collaborations, including France’s luxury carmaker Bugatti and global K-pop sensation aespa. The company also aims to broaden the PUBG universe with new games across genres and platforms. PUBG: BLINDSPOT, a top-down tactical shooter, will debut globally at Gamescom in August, and the extraction shooter Project Black Budget is set for a closed alpha test later this year.

Strengthening and Discovering New Franchise IPs
KRAFTON is ramping up efforts to discover and grow new franchise IPs. As part of its 5-year plan to build major global IP, the company has launched a pipeline of 13 new game projects, supported by top-tier talent and development resources. It is also expanding its internal studio capabilities and making targeted investments across genres and regions.

Publishing continues to play a key role in this strategy. KRAFTON is establishing a flexible and scalable 2nd Party Publishing (2PP) model, starting with “Rivals Hover League”, a vehicle-based arena battler by EF Games, which launched its demo on July 25. Several more 2PP titles are in development, blending internal and external development efforts.

KRAFTON continues to support inZOI as a long-term global live service. By emphasizing community feedback and localized publishing strategies, the game quickly became the fastest-selling Korean premium title to surpass 1 million units, topping sales charts in 27 countries across North America, Europe, and Asia. KRAFTON will continue to back inZOI’s growth as a global franchise.

Securing Future Growth Drivers and Mid-to-long-term Direction
KRAFTON is also investing in AI innovation to shape the future of gaming. It recently introduced “Orak,” an evaluation benchmark for AI agents based on large language models (LLMs). The company also developed a post-training method with SK Telecom, applying it to three 7B-parameter open-source language models to improve game-related inference performance. KRAFTON aims to refine these models further and apply them to games that require more complex reasoning and decision-making.

To support long-term growth, KRAFTON is expanding into adjacent industries. In April, the company acquired Neptune, strengthening its position in the global adtech space. In July, it also made a strategic investment in Japan’s ADK Group, one of the country’s top three advertising firms and a key player in anime production. KRAFTON also acquired Eleventh Hour Games, the U.S.-based developer of action RPG Last Epoch, adding a major new IP to its portfolio and reinforcing its position in the global market.

▲Table: KRAFTON’s cumulative H1 2025 (preliminary) earnings on a consolidated basis (unit: KRW 100M)

▲Table: KRAFTON’s Q2 2025 (preliminary) earnings on a consolidated basis (unit: KRW 100M)