KRAFTON

KRAFTON, Inc. presented its new title Palworld Mobile and a range of interactive programs, captivating visitors at the international gaming exhibition G-STAR 2025 held at BEXCO in Busan, Republic of Korea from November 13 to 16.

This year, KRAFTON designed its booth around Palworld Mobile, the company’s new title based on the intellectual property of Japanese developer Pocketpair’s Palworld. From the moment of the event’s opening, large crowds gathered at KRAFTON’s booth to experience Palworld Mobile first-hand. Visitors formed long lines as they waited up to 2.5 hours to play the game. Early players praised the demo, commenting, “The core charm of the original game have been really well recreated on mobile,” “Exploring the open world and engaging in combat and crafting with adorable Pals was enjoyable,” “Skill-based combat felt exciting and immersive.”

KRAFTON transformed its booth into a theme park-style space inspired by in-game content from Palworld Mobile, allowing visitors to deeply explore the game in real life. Visitors enjoyed experiencing key elements of the game at the Pal Hunting Zone and Pal Capture Zone, where they collected digital stamps and exchanged them for Palworld Mobile merchandise. The Alpha Test sign-up event also drew high participation, reflecting strong anticipation for the game’s release.

Built around KRAFTON’s PUBG: BATTLEGROUNDS IP, the themed rest area CAFÉ PUBG became a hot spot for on-site visitors. In collaboration with premium donut brand Old Ferry Donut, CAFÉ PUBG offered exclusive menu items, mini-games, and activities inspired by the PUBG world. Many fans expressed delight as they received PUBG: BATTLEGROUNDS-themed merchandise such as umbrellas, cushions, and glass cups, after completing the Digital Stamp Rally Mission.

KRAFTON’s main stage showcased a variety of interactive programs such as the Palworld Mobile Quiz Show, the Pal Parade, and Photo Sessions. In particular, the Pal Parade unrolled a live performance in sync with a Palworld Mobile-themed song, drawing enthusiastic applause from the audience. Many visitors lined up for the Photo Sessions, where they took photos with Pal characters. KRAFTON will continue to keep the energy buzzing throughout the event period with additional stage programs featuring main developers of PUBG: BATTLEGROUNDS and popular creators.

KRAFTON’s booth is located at the BTC Hall in Exhibition Center 1 at BEXCO. Additional details on on-site programs and events can be found on the official website: https://www.krafton.com/gstar2025.